English electronic-duo Bondax are back with a new single and video “Real Thing” out now on their label, Recur Recordings. “Real Thing” pays homage to disco and soul music, their key musical influences, while being infused with a perfect dose of the duo’s contemporary sounds. This release is the debut single from their upcoming album, out this September.
This intensely filmed music video directed by creative partners Ralph Briscoe & Jay Stephen (at Time Based Arts) juxtaposes the feel good single. The story follows the emotional journey of one man’s fight with self acceptance. The scenes jump from self-loathing and unnerving emotions to ones of seduction and humour, as he moves from one persona to the next. It portrays the highs and lows of someone in constant conflict with their identity.
In particular, the film focuses on the pressures men feel to hide their emotions as the narrative delves into the unrealistic expectations we place on ourselves to be like others and our obsession with perfection.“We wanted to shed light on the struggles people go through behind closed doors” explain the directors, “Our film explores the journey of self love and the importance of accepting yourself as the real you.”
“We’re really to happy to share the music video for our new single “Real Thing,” says Bondax. “The video follows one protagonist and his struggles with a personality disorder and his internal battle of self acceptance. We’re really happy with how it turned out, the actor is very talented and Ralph and Jay our good friends (the directors) put it all together so well.”
“Real Thing” features gorgeous and soulful vocals from Andreya Triana, who has had a UK Top 10 hit with Breach, collaborated with Bonobo, and appeared on tracks with Flying Lotus, Mr Scruff, SBTRKT and more.