Stop us if you’ve heard this before: Tiësto is partnering with a brand to have custom cans. After teaming up with 7UP to create custom cans and bottles, Tiesto is back at it again with his new custom Budweiser cans. While his partnership with 7UP celebrated his EDC performance, the Budweiser cans are inspired by his performance at another iconic festival, Tomorrowland. Budweiser UK had already been involved with promotions which prized included taking the Budweiser tour bus to Tomorrowland and seeing a surprise performance from the man himself.
“We wanted to bring the epic Tomorrowland experience back to fans in the UK with a limited-edition brew that truly captures the passion of music lovers and the energy of Tiësto’s music in every can,” said Steph Okell, marketing manager for Budweiser UK. “This limited-edition brew reflects our incredible collaborations with both Tiësto and Tomorrowland, which have come together in such an epic way this summer.”