In recent months, the legendary Gorillaz have launched a new promotional campaign involving social media and more. Today, a new multimedia story has surfaced on the official Gorillaz Twitter account. Dubbed The Book of Noodle, the story unfolds over the course of ten brief clips and is built around a conflict between Noodle and a shape-shifting villain known as Mazuu. You can check out The Book of Noodle below. As Pitchfork notes, this appears to be building anticipation for a new album.

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