Coachella’s Heineken House is back for attendees 21 and up! This year’s lineup is stacked with an assortment of DJs and producers like NGHTMRE, Slander, Bixel Boys, Must Die, Chris Lake, and even an OWSLA takeover!
“For the fourth year in a row, the Heineken House continues to be the ultimate Coachella party destination and can’t-miss part of the festival experience,” said Pattie Falch, brand director for sponsorships and events, Heineken. “As the only sponsor who can book talent at the festival, we’re kicking it up a notch this year with an intimate performance by legendary artist George Clinton while bringing back some fan favorites from previous years to ensure that guests enjoy a social, high-energy and engaging atmosphere.”
In addition to the dance music Yuma Tent, the Heineken House is perfect for fans of electronic music, especially with a lot of Hip-Hop as Bone Thug N Harmony, Grandmaster Flash, and DJ Quik will be a part of this years, Heineken House. What better way to enjoy your favorite artists than with a cold beer on the dance floor?
When not listening to music, a Digital Art Wall inside the Heineken House is dedicated to bringing to life the creative spirit of the festival. The interactive simulation area that allows House visitors to create custom art with a selected stencil, or tag a selfie with a spray can. Coachella attendees will then be able to email their artwork as a souvenir or share on their social channels.
New this year to the Heineken House at Coachella is “This One Is On Us”, an initiative launched in the United States for the first time in March. Consumers can visit a water bar in the Heineken House to receive free cups of water throughout the entire duration of the festival. By encouraging moderate drinking, we can enable festival attendees to get the most out of their festival experience, compliments of Heineken.