HARD Summer 2016

How do you go from Strawberry Gangs to Spoon U to Dogs to the death of the Internet? if you ask the folks behind HARD Summer, they may not know either. What they do have a grip on, though, is building excitement in a unique way; they’ve outdone themselves with the campaign for this year’s festivals. When you dial the number they provide with a host of cryptic images, you get a message that asks you if you want to learn about tickets, lineup info, or being booked at the show.

Press 6 for an encouraging list of tips in as motivational of a tone as an answering machine can muster, or 2 for a comical projection of an internet-less world. Pressing 4 will point attention to an interesting new way to release the HARD lineup- via fax. By going to their website and entering the number of a Fax Machine, you will receive the lineup sooner than everyone else (and won’t be able to put it on social media because the Internet is gone, remember?)

hard-summer-fax-page-2016-lineupMore interesting than the message is the numbers designated to masks choices and the order they were in: 4, 2, and 6. Our guess is that something is going to happen on 4/26 in relation to the lineup, but only time will tell. Oh, did we mention HARD Summer 2016 tickets go on sale Friday, April 29th?

For some comic relief and more info, give (844) 442-7316 a ring.

 

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