Live Nation’s “Green Nation” initiative is exactly what it sounds like; the company is taking a hard stance on their festivals’ environmental footprint, putting forth legislation that will ultimately decrease the amount of waste left at their several festivals around the world. The coalition’s main goals are as follows:
– Deliver a 50% reduction in scope 1 and 2 greenhouse gas emissions by 2030
– End sale of single-use plastics at all owned and operated venues and events by 2021
– Work to reduce or eliminate the use of fossil fuels where possible and pursue a low-carbon economy by sourcing renewable energy
– Aim for our offices, venues and events to be zero waste to landfill and achieve a 50% (or higher) material recovery rate by 2030
– Work with partners and sponsors toward shared sustainability goals
– Transparently track, measure, and share adherence to our charter
“Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet,” said Michael Rapino, President and CEO, Live Nation Entertainment. “The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals, and offices around the world are setting new sustainability standards for live events.”
If Glastonbury was any indication, festivals can turn venues into a serious mess. The issue isn’t any particular organizer’s fault considering thousands of people(with most potentially inebriated) are hard to coach into environmentally conscious citizens on their weekend off. That being said, change needs to happen, and it’s nice to see one of the world’s biggest festival promoters taking a stand to make a change this planet desperately needs.
Read more about the initiative here.