What did you do on New Year’s Eve? LA was packed with endless parties on New Year’s Eve, as usual, but choosing the right one was an easy decision thanks to Minimal Effort.
The McArthur, formerly Park Plaza, was turned into a nightclub scene, lasers, lights, decor, visuals, huge speakers, and party people. The beautiful and classy ambiance of the location really put the show together, merging a historical building with the times of today. Chandeliers replaced disco balls and beautiful wallpaper, columns, and artwork was present, instead of high-tech visual screens.
Partygoers had a variety of artists to choose from, four stages hosted by different parties including, Wicked Paradise, Culprit, The Wine & Cheese Party, and Sounds Like.
Not only indoor fun, but outdoor vendors and art, full bar, and a VIP section. Downstairs were two rooms, the Plaza Ballroom hosted by the Wine & Cheese Party and The Lounge hosted by Sounds Like and taken over by Jia, Ray Kash, Shanto, and Trent Cantrelle to ring in the new year. Wine & Cheese, known for their dosage of wine and the finest cheeses, brought their Gouda vibes to the dance floor and their Wine & Cheese residents, Luvberger and Toks took the decks early in the night, as well as Human Resources, DJ Three, and Dirtybird’s Ardalan during the countdown!
As you made your way up to the second floor, you were stopped with a line to enter both rooms. To keep a safe capacity, security kept a head count of people entering and leaving the rooms, causing partygoers to wait in line. Lines weren’t taking too long, but we all know how anxious we get when we just want to dance and see our favorite DJs.
All things good come to this who wait, and once inside The Grand Ballroom, you entered a whole new world. Culprit LA curated the lineup with Droog, Öona Dahl, DJ Tennis for the 12 am strike, and headliner, Maya Jane Cole. The chandeliers, strobe lights, and added background visuals tied the whole room together.
Once again, the lines were worth the wait as Elk’s Hall, hosted by Wicked Paradise, held a constant line to see acts such as Matt Ossentjuk, Astley, J.Phlip, Jimmy Edgar, and last but not least, Dirtybird’s lovely Justin Martin. A bigger stage and twice the size of the Grand Ballroom, the Elk’s Hall included bottle service and tables in the middle of the room.
The location, choice of artists, and overall production of the event exceeded our expectations. Whether you rang in the new year with Ardalan, DJ Tennis, Jimmy Edgar, or Trent Cantrelle, your 2018 is destined to be great. And, if you weren’t dancing your ass off into the new year, you were definitely doing something wrong! Thank you Minimal Effort for a great start to the new year!