As fun as an Alison Wonderland Valentine’s day merch collection would have been, there’s a more pressing matter that has her attention. The superproducer is releasing merch next month to raise money for the wildfires spreading in Australia. The shirt also allows people to share a message loud and clear as they walk around with it, just in case they run across some people in the back. Wonderland posted a note on Instagram with a review of what the shirts would look like:
“Hey everyone, instead of doing the Valentine’s Day drop I was planning, I wanted to replace the design to put something up specifically to help the brave Australian firefighters and wildlife during this horrible crisis. Haven’t produced this yet, but wanted to help straight away, so this will be a presale with these shirts arriving in a few weeks. All mine and management’s profits will be donated straight to WIRES, NSW Rural Fire Service, Country Fire Authority of Victoria. 100% of my merch profits for the entire month of January will also go towards this.”
The world of EDM has stepped in as well, with Flume donating $100,000 on his own, and FISHER throwing a Dance For Disaster Bushfire Appeal show that generated roughly same amount.
Alison did well to transition her message from loving one another to loving the earth. To continue the effort to fight some of the deadliest fires the world has seen, she will also dedicate her tour funds to the cause. You Can Preorder the shirt now or donate to Wires (wires.org.au) NSW Rural Fire Service (rfs.nsw.gov.au) ir Country Fire Authority of Victoria (cfa.vic.gov.au).
For those in Southern California, Alison Wonderland is playing Beyond Wonderland 2020 this March. Grab your tickets now!