Ultra made some awkward history at their main stage on the first day of their 2019 affair, bringing a Fast Food chain to the mainstageā¦like, as an act. KFCās Col. Sanders hit the stage for an actual set, giant mascot head and all. He came on asking the massive crowd if they were hungry for beats, and the live stream captured a sea of confused faces. This was not a brief April foolās prankā¦the KFC visuals lasted long enough to cause a considerable backlash from other DJs who would have loved to see a talented producer who deserved the spotlight.
“is made me feel so awkward watching:/// wtf is this cringe,ā tweeted Alison Wonderland. She was responding to Luca lush, who likened the set to a glorified PR stunt. “Ur right. There are some of the most amazing up and coming artists who should be seen and who deserve to be seen. Yuk.”
Itās not exactly clear yet who paid who for this to happen but needless to say the consensus was the same in response: it was strange, embarrassing, and potentially even counterproductive to their mission, which we assume was to sell more $5 Fill Ups or something.
On a scale of 1-cringe, how disgusted did you get with this stunt?
Sorry bro we did the edm chicken thing before you
ā habstrakt (@habstrakt) March 30, 2019
this made me feel so awkward watching :/// wtf is this cringe. Ur right. There are some of the most amazing up and coming artists who should be seen and who deserve to be seen. Yuk.
ā ALISON WONDERLAND (@awonderland) March 30, 2019
Nah. Itās tacky. They could have found a better way that doesnāt cheapen what we do
ā ALISON WONDERLAND (@awonderland) March 30, 2019
If you think the KFC thing is any different than the way most everything works in the music industry now.. well Iāve got news for you….
ā Hunter Siegel ;( (@HunterSiegel) March 30, 2019
And for dessert…a single marshmello…cheapskates
ā SHAUN FRANK (@Shaun_Frank) March 30, 2019
Curious as to what people think about thisā¦ any thoughts anyone might want to share here? pic.twitter.com/8faj4diE1i
ā Kaskade (@kaskade) March 30, 2019
Personally, I thought it was pointless and dumb. Ultra really didn’t need to go down that level and shove an ad down people’s throat with a giant Colonel Sanders helmet. What’s next? Burger King’s mascot?
Bit of an insult to dance music and all of their attendees. https://t.co/W0K2lpZsY0
ā GDE (@GlobalDanceElec) March 30, 2019
Pump the breaks bruh. We got the Chicken and EDM thing on lock.
ā Porn and Chicken šš¾ š„ “Get Back” Out (@pornNchicken) March 30, 2019
kfc & ultra woulda gotten way less heat (and more success) if they just made a helmet that looked like a piece of fried chicken and named the dj āfryd chikenā
this method has been tested & works already. sending colonel sanders was too ballsy.
ā josh pan (@joshpan) March 30, 2019
Yeah I get it Dj Colonel Sanders had the best set at ultra Iāll admit it but it doesnāt change the fact that my family found a cockroach in our KFC order when I was 7
ā DubloadzšAlbuquerque (@Dubloadz) March 30, 2019
Just because people are talking about your product doesn’t make it any better! KFC still selling your ass a three day old fried thigh.
ā šššššš (@Zomboy) March 30, 2019
The biggest thing Iāve heard about WMC is KFC lifestyle branding stunt, fascinates me where the line is drawn for peopleās outrage. Itās inconsistent. But when it comes to music Iāve found… most people arenāt as smart as youād hope -but they also arenāt as stupid as you think
ā ŠTŠ (@killthenoise) March 30, 2019
This KFC ultra thing is so weird but low-key proves that if you have money and a mask, you too can be a superstar DJ š¤£
ā Modestep (@Modestep) March 30, 2019
Iāve been predicting an actual DJ like this that does full sets and has a personality being accepted as a festival headliner for awhile now. I donāt mean a corporate sponsor thing like KFC, I mean a digital character instead of a dj. Like the next evolution of masked/helmet DJs
ā Golf Clap (@golfclapdet) March 30, 2019
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