The Hard Seltzer movement has officially reached a level in which people are actively asking Seven Lions if he drinks White Claw at artist Q&A’s. PBR and Natural Light joined the fray themselves Knowing how popular they could become thanks to this, Four Loko just stepped into the ring with their latest concoction: a 14% ABV seltzer they’ve decided to advertise as “the hardest seltzer in the universe.” Twitter reacted…well, the way twitter does:

Hard Seltzer in general is a hit at camping festivals, considering it tastes like almost nothing and gets the job done just a tinge more than some beers do. With Four Loko bringing their beast of a drink into the fray, the rest of the summer is going to be filled with great(or at least interesting) memories.

Leave a Reply

Your email address will not be published.