High-level rumors are now beginning to bubble, however, that Google is very interested in snapping up the Berlin-based company – which boasts more than 175m users around the world. According to Music Business Worldwide, Google is reportedly considering purchasing Soundcloud for half of the $1 billion asking price.

Last year, Soundcloud made agreements with major record labels allowing the streaming platform to host their tracks. The labels also have ownership stakes in Soundcloud, Universal holding 4% in the company, along with 3% for Sony, and between 1% and 2% for Warner.

Keep updated as more news comes into action.


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