HARD Announces They’re Heading to London This Summer w/ Alesso, Tchami, Dillon Francis, & More

HARD is coming to the UK for the first time on August 21, 2021, with Alesso, Jauz, Tchami, Malaa, Dillon Francis, and Holy Goof announced as the first few artists to play. This all-day event will take place at The Drumsheds in London, a massive venue from the creators of Printworks in San Francisco. The complex includes multiple warehouse spaces that previously operated as gasworks spaces. While the venue itself requires attendees not to be under quarantine guidance prior to attending any events, masks and social distancing guidelines are left up to the promoter and government guidelines on the day.

HARD is a national music festival, music cruise and concert brand founded in 2007. The event line-ups consist of alternative and electronic acts and emerging talents. The first Hard Music Festival was held on December 31, 2007 in Downtown Los Angeles and featured Justice, Peaches and 2 Live Crew. Hard is best known for the HARD Summer Music Festival and HARD Day of the Dead (formally HARD Haunted Mansion), though also runs several smaller events and one-off shows. HARD is sometimes called “Hardfest” by fans, based on the event’s website and social media shortcuts. Additional HARD brands include the HARD Summer, HARD Red Rocks, HARD stage takeover at Electric Daisy Carnival, and the Holy Ship! electronic music cruise, and former events.

Stay tuned for more updates on the lineup on HARD UK’s own official social media channels.