When looking to a promoter for advice on how to grip the attention of the internet, the good folks at HARD are who to talk to. The latest version of their website for HARD Summer 2016 put them in the running for best mysterious campaign, as inputting PANDA in all caps on their newest website leads to thirteen seconds of captivating footage…but not much else. Instant satisfaction just isn’t the way to get a crowd excited; making sure people nail the date of this latest edition of HARD in their heads and know how many memories will be made requires a little more effort.

Enter the password yourself here…and make sure you’re ready for the apocalypse the video predicts.

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