Soundcloud will be changing forever. Coming soon around Fall, Soundcloud could be launching a paid subscription service. According to a recent piece by Digital Media News, “sources” say that the free streaming app will be transforming into a paid subscription service by October.

“At the present time, everything on SoundCloud is free, though the wheels are already turning on a paid transformation. Just this morning, the company officially announced the hiring of Alison Moore from NBC Universal, effective immediately, with subscription-based rollout a top priority. As Chief Revenue Officer, Moore will apply previous learnings from NBC, where she was involved in the rollout of ‘TV Everywhere,’ as well as a previous stint at HBO. Both companies have been struggling to bring their massive, mainstay content businesses into the digital era, with mixed results getting users to pay.”

What do you think of this change, and will you continue to use Soundcloud, or look for the next best thing?

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