Even the biggest of bands typically bank more off of their Merch sales at shows, and Swedish House Mafia is no exception. To get people hyped about their world tour, they released previews of their tour exclusive merchandise. One example shows the three in front of what looks like a column of fire, with their name in an retro metal-like font much different than their usual clean, classy style . Their Save the World t-shirt continues this trend, with two palms carrying a burning globe that matches the color of blocky text above. All in all, the designs are a dramatic shift from their usual image…and as you may have guessed, itβs thrown the fans into a backlash:
https://t.co/5JrlCLmOgW pic.twitter.com/7FM2E2PYHJ
β Swedish House Mafia (@swedishousemfia) July 6, 2019
@alvarogmz @hop_hof_it pic.twitter.com/fqnmZklgGT
β Ross Goldenberg (@rsg1294) July 6, 2019
It looks like knockoff merch that some homeless guy would try selling outside the venue
β Ross Goldenberg (@rsg1294) July 6, 2019
This is the shit you walk past at a street market, without even looking at it!
β Grov (@treeckortreat) July 6, 2019
Can you guys just try to release some music? Thanks.
β Steve Angello TR. (@AngelloTR) July 6, 2019
Fire whoever said these shirts looked good
β Alex (@lexdsny) July 6, 2019
Those designs are ugly as fuck
β γ (@Ashmydz) July 6, 2019
Not only do the designs seem to dissatisfy fans, but the elephant in the room lies in the fact that the three are still sitting on the new material weβve all been waiting for. A Save the World shirt would be nice, but Merch representing the music released at the time of the tour would be so much sweeter.
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