Coachella’s Heineken House is back for attendees 21 and up! This year’s lineup is stacked with an assortment of DJs and producers like Wolfgang Gartner, Pete Tong, Jauz, Ookay, Benzi and so much more incredible talent.
In addition to the dance music Yuma Tent, the Heineken House is perfect for fans of electronic music, especially for those who love Hip-Hop as The Roots and De La Soul will be a part of this years Heineken House. What better way to enjoy your favorite artists than with a cold beer on the dance floor?
“The Heineken House at Coachella is an experience that we truly bring to life for our consumers, and this year we wanted to give them something bigger and better with a footprint that expands beyond anything we’ve ever done,” said Christine Karimi, manager of partnerships & consumer experience for Heineken. “The new Heineken House will serve as a creative hub and landmark on the Coachella festival grounds that merges music, beer and art.”
When not listening to music, a Digital Art Wall inside the Heineken House is dedicated to bringing to life the creative spirit of the festival. The interactive simulation area that allows House visitors to create custom art with a selected stencil, or tag a selfie with a spray can. Coachella attendees will then be able to email their artwork as a souvenir or share on their social channels.
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