It…WAS pretty much yesterday that Eminem gained the spotlight for roasting the president who must not be named. In a weirdly specific follow up to this, the legendary lyricist put up a brand new website called, which promotes a made-up prescription medication with Eminem’s trademark backward E. Described as “a non-injectable medication given through the ear canal, not intended for anal use.” The site references past songs (“I Need a Doctor”) and marketing material, such as “Manufactured by Popsomp Industries,” which is the fictional rehab center that was used during the roll-out for Em’s sixth studio album Relapse, and a phone number (1-833-2GET-REV) that plays an automated message that includes even more references and “I Need A Doctor” playing in the background.

It’s safe to say Eminem is pretty much Eminem’s new album, advertised as a product you can fetch at CVS. The website has all sorts of funny tidbits, including stock photos, a video advertisement, and this particular statement about the proven results:

“In non-clinical studies, 100% of Eminem patients experienced AR symptom relief, vs. 0% taking a bullshit placebo.” There’s no doubt the world will welcome this new package of music with open arms, however, it is delivered to our libraries.

Still not convinced? Check out the photo that Paul Rosenberg, Eminem’s longtime manager and the co-owner of Shady Records, posted to his Instagram

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

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