In case it hasn’t already hit your liver, Four Loko’s new Hard Seltzer just hit stores. The sworn enemy of White Claw, Truly and whatever the Natty Light seltzer is called boasts the highest ABV in the game at 12%. While Halloween would have been a dope time to drop this on the world, New Years and Holiday festivities are just around the corner…the perfect time for the hardest seltzer in the universe. Four Loko got famous for being packed with lots of strange things, but this time around, it’ll be huge because of the lack thereof.
“When we first posted about it on Four Loko’s social channels, we had no idea the response would be as massive as it was,” co-CEO of parent company Phusion Projects, Jaisen Freeman, said per a report by AOL. The team decided on the early release to “give customers what they want,” adding that it will boast “more flavor. More ABV. More value.”
Let us know where you’re guzzling this new probably almost tasteless beverage.
And so it begins… pic.twitter.com/a8rIsWgUS1
— Four Loko (@fourloko) November 7, 2019
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