It’s easy to assume with all of the shows we get in California that we’re the top music listeners as well, right? Well, the International Federation of the Phonographic Industry(or the IFPI) has a word for us. The global research agency conducted a study of 34,000 internet users in the world’s largest countries including the U.S., Sweden, the U.K. and the Netherlands. The study had several findings based on this activity, including the fact that the average person in the group spent 4 hours a week listening to music, 51% of people use a smartphone to stream, and an increase in audio streaming engagement across all age ranges.
The study posted a list of facts for specific countries as well as globally, and found Mexico listens to the most music a week out of any country. The study found that 95% of the focus group used their smartphone, with 56% streaming through social media. Looks like we have to up our game up here!
In 2019, average music listening climbed to 18 hours a week, up from 17.8 hours in 2018. Mexico leads the way, with the average respondent listening to 25.6 hours each week, or more than three-and-a-half hours a day. Rock is Mexico’s most popular genre, followed by pop and then Latin pop. Regional Mexican music is 4th, oldies are 5th, reggaeton 8th, and despite being the fastest growing genre, metal is 10th.
You can read the full report via ifpi.org.