Danish Music Festival NorthSide wants you to break out your planner and clear your schedule for their 2049 festival. …That’s not a Typo; the festival is selling early bird tickets for an event 30 years in advance. How much would this cost? 250 kroner, which is less than 40 American dollars. To put it in perspective, the upcoming version of Northside would cost one 1850 Kromer- that’s about $283 to see Green Day, Mew, Robyn, Weezer, Lukas Graham and many more. In previous years, Major Lazer, Tove Lo, Foals, Kaytranada, Diplo, Thundercat and Dirty Projectors among several others. There’s no telling what a 2049 lineup would bring.
Northside’s partner and sustainability manager Martin Thim admitted to DR that nobody knows whether the festival will still exist at the century’s halfway point.
“But we are definitely backing Northside to still exist in 30 years. This campaign and thought experiment is interesting for us, because we want to start a discussion and consideration of what the world will look like in 30 years,” Thim told the broadcaster.
The why behind all this? the promoters explain themselves on their website: “NorthSide has partnered with Danica Pension to encourage the Danes to fill their future with everything they love today – for example, good music. Danica Pension pays the difference up to the special price of a total of DKK 1500 + fee. There are a limited number of tickets on sale.” In a smart move, the two entities made a collaborative campaign that puts Danish citizens’ minds on the future. “This campaign and thought experiment is interesting for us because we want to start a discussion and consideration of what the world will look like in 30 years,” said Northside managing partner Martin Thim.
He promises to refund the tickets if it turns out the festival will not return next year.