Live Nation has partnered with IdentoGO, the security pre-screening company used by the Transportation Security Administration to provide an easier passage through airport checkpoints, to provide fast access to concerts. The promoter is careful to call the new service a convenience, rather than an additional security measure.
Music fans can sign up for TSA Pre✓ at select festivals and concerts. IdentoGO is also rolling out a new Fast Pass program, which will give TSA Pre✓ members an expedited entry lane at select Live Nation festivals and shows, as well as normal airport benefits.
“Live Nation is always looking for ways to make the concert-going experience more seamless, and by offering Fast Pass by IdentoGO we can get fans out of line and into the show even faster, which makes this a really organic partnership,” said Maureen Ford, Live Nation’s President of Client Sales.
Live Nation Attendees can sign up at pre-approved location, with a valid ID, proof of US citizenship and a fee of $85 dollars. The enrollment process is typically completed in about ten minutes and is good for five years. The first major Live Nation festival to use the system was the Watershed Country Music Festival at The Gorge.
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