It was only a matter of time before the world’s largest promoter and the world’s biggest platform for streaming music joined forces. Today, Ticketmaster and Spotify announced a unique partnership, wherein Ticketmaster can now include links to buy tickets into pages on Spotify. The union between Ticketmaster and Spotify will allow for unprecedented marketing of live music events, directly to the fans who are listening to the artists of interest.
While Spotify has long recommended live performances to its users, the direct connection to Ticketmaster seems to be more comprehensive. Spotify is also partnered with concert database website Songkick, so shows that do not fall under the Ticketmaster umbrella will still be represented. The ultimate goal is to provide meaningful show recommendations for listeners who would want to experience certain performers live.
You can read the official statement from Spotify about this new partnership, below.
We’re also furthering our commitment to the live space through a new partnership with Ticketmaster. Starting this week, we’ll be integrating their concert listings into artist pages, the recommended concerts feature, and our emails. Ticketmaster’s global scale provides Spotify users with the most diverse options for live events and will help drive more fans to concerts. Working directly with the Ticketmaster team and their data feeds will simplify the purchase experience and deepen our understanding of how recommendations drive sales. By combining listening data with purchase behavior, we’ll be able to refine our recommendations — and ultimately provide you with a sharper understanding of your fans.
We’ll continue partnering with Songkick for concerts that aren’t being sold via Ticketmaster. Through Songkick’s comprehensive database of shows, we’ll ensure that every date — no matter who you ticket through — is listed and can be recommended to fans around the world.
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