Last year’s HARD SUMMER music festival only featured five female performers. This year’s edition–set for August 5 & 6 in Southern California–features 25. HARD Events has released its annual trailer which takes a satirical, consciousness-raising, pro-women look at how supergroup GRL PWR gets on the bill. It’s DJ Snake, Claude VonStroke, What So Not, Party Favor and Kayzo as never seen before.
Super sleaze agent Harvey says to his clients–“Sex sells, not music!”–as he adjusts their anatomy to fit HARD’s founder and festival mastermind Gary Richards’ request for more female talent. Longtime collaborator director Agata Alexander-who has entertained HARD fans with her smart, edgy video concepts (including pairing HARD performers as canines and putting together the legendary ‘Strawberry Gang’) leaps into the timely discussion of how women are perceived in entertainment. The piece culminates with epic festival footage set to Cray’s “Infinity Signs”.
View the HARD SUMMER trailer–which also features Gary Richards (aka DESTRUCTO) and HARD SUMMER performers Anna Lunoe, Uffie, Kittens, Cray and J Worra-down below.
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