Moby’s fighting the good fight for people who make the big decision to go vegan. He revealed a new Tattoo at the Mercy for Animals 20th anniversary Gala in DTLA that solidifies this resolve something fierce. The legendary musician commissioned Kat Von D to brand his neck with a simple but resonant message: “VEGAN FOR LIFE.”

The artist gives his reasoning for the tattoo in an instagram post: “I’ve been a vegan for almost 32 years, so getting this tattoo seemed like a pretty safe bet. Also, working for animal rights and animal liberation is my life’s work. And to state the obvious, it’s a double entendre…” In a world that admittedly feels exactly like the anti-McDonalds shirt he wore alongside that tattoo, it only makes sense that he’s taking a stand like this.

What do you think of the move? Tweet us your thoughts @GlobalDanceGDE

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