Strange Fruits Label head, Steve Void is proud to present his take on a classic dance floor roller, ‘Sweet Dreams (Are Made Of This)’. Taking the original vocals, chopping them up in some parts of the production, while redefining and paying homage to the song all at the time, Steve Void has properly added to the history of dance music.
Steve Void has collectively accumulated over 250 million streams across all platforms and heads the Strange Fruits imprint that continues to innovate the sounds of dance music. He comes from the same music school that put out arguably EDM’s most influential person, Martin Garrix, Herman Brood Academie.
All in all, you could attribute the success of Steve Void as an artist and label head to ambition and talent. He’s making other artist’s dreams come true in an industry he absolutely loves and adores.
Check out ‘Sweet Dreams’ down below and our exclusive interview!
GDE: Hey Steve, thanks for joining us today. In what’s been a challenging year for many, how is everything at Strange Fruits?
Steve Void: Hey, thanks for inviting me! It’s been one hell of a year, can’t lie about that. But I must say, things are going great here at Strange Fruits! We have been growing non-stop, the numbers keep on rising, new territories are being explored and I can say with certainty that we have got a great year ahead of us. We haven’t let this pandemic get the best of us!
GDE: Congrats on your new single ‘Sweet Dreams’ (Are Made Of This), have you always been a fan of the original from Eurythmics?
Steve Void: Thanks! Of course, the original has been played in my room many, many times over the years. It’s a classic track! That’s why it didn’t take me long to come up with the idea of making it into a house banger. I tried to keep the energy and vibe of the original, while also giving it a fresh, new feel.
GDE: Since your time at Herman Brood Académie, how have you seen the landscape of the industry change?
Steve Void: The industry changes every day! When I started out, Soundcloud was the real thing. It helped me kickstart the Steve Void project and it opened the doors to many paths for me. Nowadays, a strong marketing plan is the way to go. You can be the best artist out there, but if you don’t know how to get the right people to listen to your music, you will never make it.
GDE: Have these changes enhanced your approach, or made things more challenging?
Steve Void: I have always tried to keep up with the status quo, shifting with the crowd so I could always appeal to the masses. This is always a challenge but that’s what makes it fun to me! Always thinking of new ways to stand out. If you keep challenging yourself and your brand, you will never have a boring day!
GDE: In terms of Strange Fruits, how did the brand all come about & did you have a set direction in mind for it?
Steve Void: I really wanted to give smaller artists a voice, an opportunity to let their music be heard. I didn’t like how labels gave almost no attention to my solo work and I saw that happening to other artists around me as well. So, I decided to create a home for these artists. Just like my motto says: a home for outcasts, innovators and creators everywhere!
GDE: Was there anything specific behind the unique naming & colourful look?
Steve Void: When I was a student at Herman Brood Academie, I was always eating fruit. Bananas, apples, oranges, you name it! I also always felt like the odd one out. I had a different vision on music than my fellow students – so, I actually felt like a “strange fruit”. With this in mind, I had the base for the label. Releasing music made by and for other “strange fruits”. I’m also a really cheerful person, so I wanted my brand to radiate the same feeling!
GDE: And finally, what’s next priority release wise – both as an artist yourself & for the label?
Steve Void: We have some very, very big things coming up! I can’t give you too much detail, but people need to get ready! We are focusing on giving the people what they want, while also staying true to ourselves. I’m also releasing more Steve Void tracks in the upcoming months, so be on the lookout for that too!
Thanks for this interview, I had a blast! I’m looking forward to seeing what the future has in store for us!